Experience design • Bookable revenue • Storytelling

Turn what you already have into a bookable experience people actually buy.

I help destinations and visitor-facing businesses shape experiences that are clear, compelling, and operationally repeatable—so you can sell with confidence and deliver with consistency.

I blend tourism strategy with theatre-grade pacing and language. The result is a guest journey that feels effortless, and a run-of-show your team can reliably run.

Warm and direct Structured deliverables A little theatrical (in a good way)
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Cue the clarity. Then we build the show.
What you get
Bookable “Run of Show” Flow, timing, and moments
Guest Journey + Script Language your team can deliver
Operational Playbook Roles, logistics, training notes
Launch Support Pilot, refine, and go live
Ideal for: DMOs, attractions, museums, makerspaces, tours, retail experiences, and downtown partners.
Tourism + Partner Strategy
Designed to fit how DMOs, boards, and partners fund, market, and measure demand.
Storytelling That Converts
Narrative structure and pacing applied to real guest flow—so the offer “lands” quickly.
Operationally Practical
Not ideas—repeatable delivery your team can run, train, and improve over time.

Services

Start small with a sprint, or build an experience end-to-end. Each engagement is scoped to produce launchable deliverables. (Hosting/emcee support is also available.)

Experience Design Sprint

Clarify the offer and build the blueprint—fast.

  • Audience + promise + constraints
  • Guest journey map + key moments
  • Run-of-show outline + next steps

Bookable Experience Build

Package a sellable experience with a delivery playbook.

  • Script + staff language + roles
  • On-site flow, signage, and pacing
  • Pilot support and refinements

Workshops + Facilitation

Align stakeholders and raise product readiness.

  • Experience economy training
  • Partner readiness evaluation
  • Interactive working sessions
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How it works

Simple, fast, and designed for real-world delivery.

1

Discover

We define the audience, promise, constraints, and the outcome that matters most: revenue, volume, or conversion.

2

Design

We build the guest journey, key moments, and run-of-show—then translate it into script, roles, and training notes.

3

Launch

We pilot, refine, and package it to sell—so partners and marketing can promote it confidently.

Featured approach

Built to be marketed, delivered, and repeated.

Great experiences are memorable because they’re intentional. We engineer clarity, pacing, and consistency— without stripping away charm.

Demand-ready offer What it is, who it’s for, why it matters—clear in 10 seconds.
Delivery-ready operations Roles, flow, and contingencies so it works on real days with real staff.
Partner-ready storytelling Language DMOs, chambers, and partners can repeat and promote.
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What clients should feel
“We know exactly what we’re selling, how guests will move through it, and how our team can deliver it consistently.”
— The outcome this process is designed to create
Swap this for a testimonial when you have one. Until then, this sets the promise in a human way.

Ready to make it bookable?

If you already have a great product, we’ll clarify the offer and operationalize delivery. If you’re starting from scratch, we’ll build the experience and the playbook together.

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Based in Southern Indiana • Available nationwide for destinations and visitor-facing businesses.
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Seth Lieber Creative
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Services
About me
Contact
Book now
Seth Lieber Creative
Home
Services
About me
Contact
Book now
Home
Services
About me
Contact
Book now